BuzzFeed - So that new monetization strategy is working out pretty well so far. It's apparently possible to spend $1,800 on a free online dating website in three months. OkCupid introduced a new feature in July that allows users to pay $2 for 15-minute "bursts" of extra promotion across the site. While the results are still rolling in, it's working well enough that one person apparently spent $1,800 boosting their profile's visibility to crushes and compatible strangers with the Spotlight feature in just three months, executives said. (The site doesn't show whether someone is using it or not.) "There's a row of potential people of the gender you're interested in across the top of your screen when you log in â that row gets clicked on with much greater propensity than if you do a search," Jeffrey Kip, chief financial officer of InterActiveCorp, which owns OkCupid, said at a Wells Fargo conference last month. "Now you can go in there and pay $2 to get piped into the
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